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Established in the early ’90s and led by Kathy Backus, BPR is a multi-faceted, boutique-style firm helping small to mid-size businesses and non-profit organizations tell their story in a way that captures attention and inspires an audience.
Print continues to be an effective way to reach audiences – if done well. We are experts in creating eye-catching print projects including magazines, newsletters, annual reports, brochures and membership directories. We bring stories to life in print and utilize modern communication tools to spread your story.
Kathy Backus is a 30-year veteran of marketing and communications. Serving as Chief Writer/Storyteller and Project Leader, Kathy works with a team of talented locals who are skilled in graphic design, photography, and videography.
Kathy earned a bachelor’s degree in journalism with an emphasis in public relations from Central Michigan University. Her career started in publishing as Editor of Kmart Corporation’s internal communications. Next, she established an internal public relations function for Valassis Communications, and then returned to Mt. Pleasant, Michigan to launch her own PR/marketing communications firm.
She has crafted stories as a freelance writer for daily newspapers and magazines in Detroit and throughout Michigan. Kathy combines the insatiable curiosity of a reporter, the precision of an editor and the creative vision of for reaching audiences.